Tuesday, May 29, 2012

Moda Operandi: A Complete F***ing Revelation

Online shopping used to be the fashion nerd's equivalent of a mall trawl, but the times they are a-changin' thanks to globalisation and the jump from "over the counter" to "over the keyboard". The ease at which some sites operate make acquiring those crucial fashion statements a breeze, although often at a price which is more blizzard like, but no matter, there's no such thing as a free Louboutin anyway.

I hate to burst the bubbles that I will in the next bit of my post so please understand that what I have written is a matter of opinion (versus my rather informed one of course).

The sad thing is that while we all love shopping online, very few of us have the time to sift through virtual 'piles' of clothing, many of which we really don't need and more importantly, wouldn't need to acquire online either. Too many online fashion sites have compromised a more pleasant shopping experience by focusing on a large (read: TOO LARGE) range and no real sense of compassion for the shopper (especially with those little 'Search' boxes which don't ever work efficiently).

My post is from the viewpoint of the busy woman who really doesn't have the time to buy an entire wardrobe online (purely because our department stores have the basics covered) and loves fashion, but wants access to that perfect middle ground between convenience and exclusive pieces that will steal the room.

I may not be a fashionista, but I am most certainly one of the crazy few who salivate at the mere thought of an Hermes acquisition, and this is where Moda Operandi steals the show.

I've taken it upon myself to visit a good number of fashion sites with the hope that I'd have more than one place to burn holes in my purse/s but alas, all the other sites are either too busy, too much like a sad attempt at an online department store or too focused on designers out of the reach of us mere mortals.

Now here's what makes Moda an absolute gem:

1. The prices are unbelievably reasonable and so are the waiting periods.

2. There's a focus on high end designers as well as more wearable and less known designers.

3. Trunkshows don't last very long, and the realisation that these pieces won't be there forever makes shopping with Moda that much more of a rush.

4. The site is easy to navigate, simple but functional and all the item details are easy to understand.

All in all, Moda is a web destination I look forward to visiting daily because it isn't a schlep. Where the other online shopping sites have failed, Moda has learnt and applied to put them ahead of the competition. There's a lot of potential for Moda and as more and more designers sign on their collections, there'll be an even bigger buzz.

Watch their space at http://www.modaoperandi.com/ . It may just wet your pants a little.

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