Wednesday, November 14, 2012

Is Edgy The New Elegant?

Fashion has evolved to say the least, and is worlds apart from the elitist institution it once was. The same can be said for the canvases of the fashion industry, namely, the models and muses of our time. The original supermodels were founded on Amazonian qualities, but also on a timeless elegance which was complimented by their lady-like appeal. I find that the tables have turned somewhat, with alternative girls throwing the industry on its head, proving that edgy can be beautiful, and that edgy is elegance gorgeously offset by personality. Here are some of the front runners in the industry. 

Kate Moss: "Heroin Chic"

Kate is the epitome of the danger girl, with a love for dangerous men, dangerous substances and funny enough, manages to turn the edgiest of photographs into captivating artworks. Blame it on the eyes.

**Kate was also painted by Lucian Freud

Biggest Campaigns: Dior Addict, Calvin Klein, Dolce and Gabbana, Chanel, Mango, Burberry, Topshop.

Freja Beha Erichsen: The Favourite

Although Freja is not walking the runway at the moment and only has one perfume campaign out for the season, the industry is still captivated by that sculpted face and doe-eyes. She is best known for the edge she brings with her bangs and her tattoos. 

Biggest Campaigns: Balenciaga, Jil Sander, Gucci, H&M, Calvin Klein, Hermes, Isabel Marant, Chanel, Pringle, Roberto Cavalli, Chloe, Valentino, Tom Ford.

Cara Delevingne: Taking To The Street

Cara is the muse of the moment (its no surprise I included her, I am just a tad obsessed) and her appeal is rooted in her ability to pull off high fashion as well as street. Her love for bucket caps and sneakers is somewhat legendary and her associations support her edge, particularly her love of hip hop powerhouses like Azalea Banks. Cara is for the people, you can take the girl off the street...

Biggest Campaigns: Burberry, Chanel, Blumarine, Zara.

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