Mango: How To Be A Campaign Girl

"Dressing the modern, urban women for her daily needs is the formula we have analysed, adapted and applied in all the countries in which MANGO is present: it has been and remains one of the keys to our commercial success and international prestige."

Mango is a high street brand with a timeless sense of elegance and composure, think of their brand as well thought out, with a touch of risk. The clothes that Mango provides, makes it impossible for an outfit to be a fashion faux pas, and in keeping with that mindset, Mango chooses campaign girls who never put a foot wrong. They aren't interested in proving to be star-makers, they choose fashion veterans, and they do it well.

How to be a Mango girl:

• Look good in neutrals

• Be a tasteful sex-symbol

• Have the ability to make everyday staples look like street style statement pieces

Scarlett Johansson: Fool-Proof At Looking DDG

Campaign run: 
Fall 2009
Fall/Winter 2010/2011
Fall/Winter 2011/2012

Kate Moss: The Campaign Girl (for like, everyone)

Campaign run: 
Fall 2012
Spring/Summer 2012

Miranda Kerr: The Newbie

Campaign run:
Soon-to-be Spring 2013

Mango seems to enjoy playing it safe. But will Miranda stand the test of time like the last two campaign girls which will seal her future as a Mango ambassador?

Is Edgy The New Elegant?

Fashion has evolved to say the least, and is worlds apart from the elitist institution it once was. The same can be said for the canvases of the fashion industry, namely, the models and muses of our time. The original supermodels were founded on Amazonian qualities, but also on a timeless elegance which was complimented by their lady-like appeal. I find that the tables have turned somewhat, with alternative girls throwing the industry on its head, proving that edgy can be beautiful, and that edgy is elegance gorgeously offset by personality. Here are some of the front runners in the industry. 

Kate Moss: "Heroin Chic"

Kate is the epitome of the danger girl, with a love for dangerous men, dangerous substances and funny enough, manages to turn the edgiest of photographs into captivating artworks. Blame it on the eyes.

**Kate was also painted by Lucian Freud

Biggest Campaigns: Dior Addict, Calvin Klein, Dolce and Gabbana, Chanel, Mango, Burberry, Topshop.

Freja Beha Erichsen: The Favourite

Although Freja is not walking the runway at the moment and only has one perfume campaign out for the season, the industry is still captivated by that sculpted face and doe-eyes. She is best known for the edge she brings with her bangs and her tattoos. 

Biggest Campaigns: Balenciaga, Jil Sander, Gucci, H&M, Calvin Klein, Hermes, Isabel Marant, Chanel, Pringle, Roberto Cavalli, Chloe, Valentino, Tom Ford.

Cara Delevingne: Taking To The Street

Cara is the muse of the moment (its no surprise I included her, I am just a tad obsessed) and her appeal is rooted in her ability to pull off high fashion as well as street. Her love for bucket caps and sneakers is somewhat legendary and her associations support her edge, particularly her love of hip hop powerhouses like Azalea Banks. Cara is for the people, you can take the girl off the street...

Biggest Campaigns: Burberry, Chanel, Blumarine, Zara.

The Miss Dior Legacy; Actors Only

What makes the Dior Woman? Charm? An unaffected sense of self? Or an acting accolade? It seems that the Dior Women are mostly of acting stock (with Miss Moss being the stark exception) which brings me to the conclusion that the Dior Woman is

• a celeb, hounded by the paparazzi
• pulls off the cat-eye VERY WELL 
• and almost always has an edge which sets her apart from the rest of the Hollywood "I've-Got-An-Oscar" Kitties

The question is not whether Miss-Dior-To-Be Jennifer Lawrence has the acting credibility to be graced with the Dior brand, but whether she'll be able to live up to the name of the Dior Woman. Looking at the more memorable Dior girls, she's got tall heels to stand on.

Mila Kunis: The Funny Girl Next Door Who Looks Like A Super-Spy

Reign: Autumn/Winter 2012/13

CTF: That 70s Show; Forgetting Sarah Marshall; Friends With Benefits, Black Swan

Trend: Mila is a sharp tongued woman, unashamedly funny and yet still sends out a strong feminine image which is a clear component of what makes a Dior Woman.

Marion Cotillard: AKA Lady Dior

Reign: Fall 2011

CTF: The Dark Knight Rises,

Trend: Marion brings a dark beauty to the Dior stage and her look magnifies the intrigue and mystery a Dior Woman often possesses. Marion falls into an elite category taking on the role of Miss Dior as well as Lady Dior, a feat of note.

Kate Moss: The Dior Addict Ambassador

Reign: Undefined as the face of Dior's Addict Lipstick

CTF: Supermodel of note. Queen of Grunge-Chic. Cat-eye Extraordinaire.

Monica Bellucci: The Dior Campaign Overachiever

Reign: Rouge Dior, Dior Hypnotic Poison Parfum, DiorShow Iconic Mascara, Miss Dior, Dior Skin

Big shoes to fill Jenny. Pretty big shoes...