Mango: How To Be A Campaign Girl

"Dressing the modern, urban women for her daily needs is the formula we have analysed, adapted and applied in all the countries in which MANGO is present: it has been and remains one of the keys to our commercial success and international prestige."

Mango is a high street brand with a timeless sense of elegance and composure, think of their brand as well thought out, with a touch of risk. The clothes that Mango provides, makes it impossible for an outfit to be a fashion faux pas, and in keeping with that mindset, Mango chooses campaign girls who never put a foot wrong. They aren't interested in proving to be star-makers, they choose fashion veterans, and they do it well.

How to be a Mango girl:

• Look good in neutrals

• Be a tasteful sex-symbol

• Have the ability to make everyday staples look like street style statement pieces

Scarlett Johansson: Fool-Proof At Looking DDG

Campaign run: 
Fall 2009
Fall/Winter 2010/2011
Fall/Winter 2011/2012

Kate Moss: The Campaign Girl (for like, everyone)

Campaign run: 
Fall 2012
Spring/Summer 2012

Miranda Kerr: The Newbie

Campaign run:
Soon-to-be Spring 2013

Mango seems to enjoy playing it safe. But will Miranda stand the test of time like the last two campaign girls which will seal her future as a Mango ambassador?

Is Edgy The New Elegant?

Fashion has evolved to say the least, and is worlds apart from the elitist institution it once was. The same can be said for the canvases of the fashion industry, namely, the models and muses of our time. The original supermodels were founded on Amazonian qualities, but also on a timeless elegance which was complimented by their lady-like appeal. I find that the tables have turned somewhat, with alternative girls throwing the industry on its head, proving that edgy can be beautiful, and that edgy is elegance gorgeously offset by personality. Here are some of the front runners in the industry. 

Kate Moss: "Heroin Chic"

Kate is the epitome of the danger girl, with a love for dangerous men, dangerous substances and funny enough, manages to turn the edgiest of photographs into captivating artworks. Blame it on the eyes.

**Kate was also painted by Lucian Freud

Biggest Campaigns: Dior Addict, Calvin Klein, Dolce and Gabbana, Chanel, Mango, Burberry, Topshop.

Freja Beha Erichsen: The Favourite

Although Freja is not walking the runway at the moment and only has one perfume campaign out for the season, the industry is still captivated by that sculpted face and doe-eyes. She is best known for the edge she brings with her bangs and her tattoos. 

Biggest Campaigns: Balenciaga, Jil Sander, Gucci, H&M, Calvin Klein, Hermes, Isabel Marant, Chanel, Pringle, Roberto Cavalli, Chloe, Valentino, Tom Ford.

Cara Delevingne: Taking To The Street

Cara is the muse of the moment (its no surprise I included her, I am just a tad obsessed) and her appeal is rooted in her ability to pull off high fashion as well as street. Her love for bucket caps and sneakers is somewhat legendary and her associations support her edge, particularly her love of hip hop powerhouses like Azalea Banks. Cara is for the people, you can take the girl off the street...

Biggest Campaigns: Burberry, Chanel, Blumarine, Zara.

Sibling Rivalry

The Power Sisters. Batman & Robin (?).

  The Delevingne sisters are taking the industry one shoot at a time, but who do you prefer?

Poppy Delevingne: The Older (read: Proper) One

Poppy is the socialite most accepted. With her blonde locks, lengthy torso and ability to ooze aristocratic appeal, she is a sure winner for the elitist magazine heritage (ie. Bazaar, Tatler). 

Mango Campaign

Alberta Ferretti 

Modeled For: Laura Ashley, Anya Hindmarch, Paige Adams, Mango, Alberta Ferretti and Burberry

The Big One: Louis Vuitton

Cara Delevingne: The Rebel

Cara is the younger of the two, but is by no means out-shadowed by her older sister, and is now being dubbed as the next Kate Moss. Her edge is what gives her an...erm, edge. Those unkempt eyebrows, love of bucket caps and sneaks makes her one of the most relatable models out there today. She embodies the street trend of high fashion to the tee and the fashion houses have taken notice. 

 Chanel

 Jason Wu

Oscar De La Renta 

Dolce and Gabbana

Modeled For: Shiatzy Chen, Jason Wu, Oscar de la Renta, Burberry, Dolce & Gabbana, Fendi, Stella McCartney and Chanel

The Big One: Burberry 

Take your pic, will it be the English Rose or the Tempting Thorn? Regardless, the Delevingne sisters have cemented their spot in fashion history.