"Dressing the modern, urban women for her daily needs is the formula we have analysed, adapted and applied in all the countries in which MANGO is present: it has been and remains one of the keys to our commercial success and international prestige."
Mango is a high street brand with a timeless sense of elegance and composure, think of their brand as well thought out, with a touch of risk. The clothes that Mango provides, makes it impossible for an outfit to be a fashion faux pas, and in keeping with that mindset, Mango chooses campaign girls who never put a foot wrong. They aren't interested in proving to be star-makers, they choose fashion veterans, and they do it well.
How to be a Mango girl:
- Look good in neutrals
- Be a tasteful sex-symbol
- Have the ability to make everyday staples look like street style statement pieces
Scarlett Johansson: Fool-Proof At Looking DDG
Campaign run:
Fall 2009
Fall/Winter 2010/2011
Fall/Winter 2011/2012
Kate Moss: The Campaign Girl (for like, everyone)
Campaign run:
Fall 2012
Spring/Summer 2012
Miranda Kerr: The Newbie
Campaign run:
Soon-to-be Spring 2013
Mango seems to enjoy playing it safe. But will Miranda stand the test of time like the last two campaign girls which will seal her future as a Mango ambassador?
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