She's Got The Look

Fashion history can be categorised by the iconic shots, or in this case, body parts of models and designers. The defining characteristic, that signature look which draws people into the shots, the campaigns, the runways, those are the marks of a truly amazing model and muse. 

But let's not forget that the industry is an evolving set of ideals and the criteria for success changes every season. 

If you ask me, this could all be a big step in the right direction for us..

Daphne Groeneveld: The Doll-Faced Make-Up Muse

With the perfect face for beauty shots, Daphne has cemented herself as not only a runway model of note, but also a most wanted canvas for beauty shots.

Critics say: Anyone can look good with enough make-up on

I say: Make-up enhances, but with a bone structure and pout that strong, Daphne looks good with, or without. 

Linsey Wixson: Pouting All The Way To The Bank

Lindsey's signature pout and doe eyes have made her the face of numerous campaigns and increases her runway demand to break the mould that cute can't be fierce.

Critics say: Gaps aren't cute and neither are too-far-gone pouts.

I say: Bridget Bardot, enough said. 

Joan Smalls: Neo-Fierce Femme Fatale

Critics say: She's a new-age Naomi Campbell

I say: Joan represents a new movement of models of colour who are breaking the perception that colour should translate as 'exotic' by being a regular runway and campaign model.

Anja Rubik: Shooting From The Hip

Anja has won numerous online awards for her hip bone, most of them good. If you've got it..

Critics say: She glamourises eating disorders

I say: Those hips are an acquired taste, but nonetheless, captivating. 

Is Edgy The New Elegant?

Fashion has evolved to say the least, and is worlds apart from the elitist institution it once was. The same can be said for the canvases of the fashion industry, namely, the models and muses of our time. The original supermodels were founded on Amazonian qualities, but also on a timeless elegance which was complimented by their lady-like appeal. I find that the tables have turned somewhat, with alternative girls throwing the industry on its head, proving that edgy can be beautiful, and that edgy is elegance gorgeously offset by personality. Here are some of the front runners in the industry. 

Kate Moss: "Heroin Chic"

Kate is the epitome of the danger girl, with a love for dangerous men, dangerous substances and funny enough, manages to turn the edgiest of photographs into captivating artworks. Blame it on the eyes.

**Kate was also painted by Lucian Freud

Biggest Campaigns: Dior Addict, Calvin Klein, Dolce and Gabbana, Chanel, Mango, Burberry, Topshop.

Freja Beha Erichsen: The Favourite

Although Freja is not walking the runway at the moment and only has one perfume campaign out for the season, the industry is still captivated by that sculpted face and doe-eyes. She is best known for the edge she brings with her bangs and her tattoos. 

Biggest Campaigns: Balenciaga, Jil Sander, Gucci, H&M, Calvin Klein, Hermes, Isabel Marant, Chanel, Pringle, Roberto Cavalli, Chloe, Valentino, Tom Ford.

Cara Delevingne: Taking To The Street

Cara is the muse of the moment (its no surprise I included her, I am just a tad obsessed) and her appeal is rooted in her ability to pull off high fashion as well as street. Her love for bucket caps and sneakers is somewhat legendary and her associations support her edge, particularly her love of hip hop powerhouses like Azalea Banks. Cara is for the people, you can take the girl off the street...

Biggest Campaigns: Burberry, Chanel, Blumarine, Zara.