Charles Finch & Chanel Pre BAFTA Party: An Editorial Red Carpet

Events make a big deal of the heavily branded step and repeat, and no matter how chic the backdrop is, it really isn't. 

So of course Charles Finch and Chanel had to knock the Pre BAFTA party out of the park by scrapping the step and repeat entirely and instead, photographing each of their celeb guests in an editorial-meets-casting fashion, which translated into something so purely fashionable and stunning that I can't help but wonder why this wasn't done before?

Just, just look at it...